Privacy Policy

1 Introduction

Welcome to Ashmero ("we," "our," or "us"). Ashmero is a comprehensive jewelry retail management and shopping platform designed to provide customers with a seamless jewelry browsing, consultation, and purchasing experience.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App") available on Google Play Store and Apple App Store. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

2 Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Register an Account: Name, email address, phone number, date of birth, gender, and profile picture
• Complete Your Profile: Delivery addresses, billing information, and preferences
• Make a Purchase: Payment information, transaction history, and order details
• Book Appointments/Consultations: Preferred date, time, location, and consultation requirements
• Contact Support: Communication records, feedback, and inquiry details
• Participate in Surveys: Responses, preferences, and feedback

2.2 Information Automatically Collected

When you use our App, we automatically collect certain information:

• Device Information: Device type, operating system, unique device identifiers, and mobile network information
• Usage Data: App features accessed, pages viewed, time spent on pages, and interaction patterns
• Location Data: With your consent, approximate location for store recommendations and delivery services
• Log Data: IP address, browser type, access times, and referring URLs

2.3 Information from Third Parties

We may receive information about you from:

• Social media platforms (if you choose to link accounts)
• Payment processors and financial institutions
• Analytics and advertising partners

3 How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Delivery

• Process and fulfill your jewelry orders and transactions
• Manage your account and provide customer support
• Schedule and manage consultation appointments
• Facilitate exchange and return processes
• Send order confirmations, updates, and delivery notifications

3.2 Personalization & Improvement

• Recommend jewelry products based on your preferences and browsing history
• Customize your app experience and content
• Analyze usage patterns to improve our services
• Develop new features and products

3.3 Communication

• Send promotional offers, new arrivals, and exclusive deals (with your consent)
• Notify you about appointment reminders and consultation updates
• Respond to your inquiries and provide customer support
• Send important service-related announcements

3.4 Security & Legal

• Protect against fraudulent transactions and unauthorized access
• Comply with legal obligations and enforce our terms of service
• Verify your identity for secure transactions

4 Data Sharing & Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

4.1 Service Providers

We share data with trusted third-party service providers who assist us in:

• Payment Processing: Secure payment gateways for transaction processing
• Delivery Services: Shipping and logistics partners for order delivery
• Cloud Hosting: Secure data storage and server infrastructure
• Analytics: App performance and usage analytics
• Communication: SMS, email, and push notification services

4.2 Jewelry Retailers/Stores

When you place an order or book a consultation, relevant information is shared with the respective jewelry store/retailer to fulfill your request and provide services.

4.3 Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or to protect our rights and safety.

4.4 Business Transfers

In case of merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5 Data Security

We implement robust security measures to protect your personal information:

• Encryption: All data transmitted between your device and our servers is encrypted using SSL/TLS protocols
• Secure Storage: Personal data is stored in secure, encrypted databases with restricted access
• Access Controls: Strict access controls ensure only authorized personnel can access your data
• Regular Audits: We conduct regular security assessments and vulnerability testing
• Payment Security: We comply with PCI-DSS standards for payment processing

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account Data: Retained while your account is active and for 3 years after account deletion
• Transaction Records: Retained for 7 years as required by financial and tax regulations
• Communication Records: Retained for 2 years for customer service purposes
• Usage Analytics: Aggregated and anonymized data may be retained indefinitely

Upon request for account deletion, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

7 Your Rights & Choices

You have the following rights regarding your personal information:

7.1 Access & Portability

• Request access to your personal data we hold
• Receive a copy of your data in a portable format

7.2 Correction & Update

• Update or correct inaccurate personal information through your account settings
• Request corrections to data you cannot update yourself

7.3 Deletion

• Request deletion of your account and personal data
• Remove specific data elements where applicable

7.4 Opt-Out Options

• Marketing Communications: Unsubscribe from promotional emails via the link in emails or through app settings
• Push Notifications: Disable through your device settings
• Location Services: Disable through your device settings
• Personalized Ads: Opt-out through app settings

To exercise any of these rights, please contact us using the information provided in the Contact section below.

8 Cookies & Tracking Technologies

We use various tracking technologies to improve your experience:

• Cookies: Small data files stored on your device to remember preferences and login status
• Analytics Tools: Google Analytics and similar tools to understand app usage patterns
• Advertising IDs: Mobile advertising identifiers for relevant ad delivery (with consent)

You can manage cookie preferences through your browser or device settings. Note that disabling certain cookies may affect app functionality.

9 Third-Party Services

Our App may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these external services. We encourage you to review the privacy policies of any third-party services you interact with.

Third-Party Services We May Use:

• Payment Gateways (Razorpay, PayU, etc.)
• Google Services (Maps, Analytics, Firebase)
• Social Media Platforms (for login/sharing features)
• Customer Support Tools

10 Children's Privacy

Our App is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we discover that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

11 International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information in compliance with applicable laws.

12 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy in the App
• Updating the "Last Updated" date at the top of this policy
• Sending you a notification via email or push notification for significant changes

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.